New Functions
Develop novel products that incorporate new functions and enable useful activities that were previously unavailable, after confirming the organization can operate them responsibly.
Technology Competencies
Technology competencies give businesses the ability to leverage technology through extensive research, continuous learning, experimentation, development, and practical application in production environments.
Cultivating these competencies can enhance product portfolios and support innovation. Investment may help organizations develop solutions for evolving market demands, streamline processes, improve efficiency, enhance product quality and reliability, and build agility in responding to market and customer needs. Outcomes depend on the use case, engineering discipline, data, security, testing, adoption, support, market conditions, and operating model.
Technology is an important driver of the product life cycle: integrating new technologies can facilitate rapid advancement, the rate of change may stabilize as technology matures, and later innovations can begin another cycle of enhancement. Investments should therefore connect to a clear need, evidence, architecture direction, skills plan, delivery controls, and lifecycle ownership. This disciplined cycle connects research and experimentation to responsible production use.

Product and lifecycle opportunities
Four benefit areas provide opportunities to evaluate growth, cost, reliability, and customer outcomes against measurable evidence. Each needs a clear baseline and accountable owner.
Develop novel products that incorporate new functions and enable useful activities that were previously unavailable, after confirming the organization can operate them responsibly.
Transform existing products through enhancements that add functionality while retaining their core utility, supported by clear users, evidence of value, testing, and lifecycle ownership.
Use appropriate construction techniques, design improvements, testing, monitoring, and recovery practices to pursue product reliability, performance, and quality; dependability is measured, not guaranteed.
At a mature stage of technological advancement, evaluate opportunities to reduce product-development costs against total lifecycle cost, risk, quality, support, transition, and customer evidence without promising profitability or savings.
Clarify the technology model