SAP C/4HANA
What is SAP C/4HANA?
SAP C/4HANA is the legacy name for an integrated suite of customer experience (CX) solutions designed to help businesses manage customer interactions. The suite brought together applications across sales, marketing, commerce, and service to support a more unified customer view for strategy and decision-making.
Its scope included personalized marketing supported by analytics, lead and opportunity management for sales, and e-commerce capabilities intended to create a more cohesive shopping experience.
It also addressed customer service and customer-data management. Effective service, issue resolution, satisfaction, secure data handling, privacy, regulatory compliance, and customer experience depend on appropriate product scope, configuration, controls, integrations, adoption, and operating ownership.
Current terminology
Continue with SAP Customer Experience
C/4HANA remains useful historical terminology, but current planning should identify the active SAP Customer Experience products and the required sales, commerce, service, customer-data, marketing, ERP, and supply-chain integration scope.
Clarify CX direction